The new features of SONY Effio series DSP:

Higher horizontal resolution of over 650TVL by 960H CCD image sensor

Noise reduction is a function that reduces the image noise in order to improve the image quality of the camera. In particular, it reduces the noise which is generated under low-brightness shooting conditions and other high-gain states.
The "Effio-E" ( CXD4127GG) comes with a space-based NR (2D-NR) function.
The "Effio-P" (CXD4129GG) and "Effio-S" (CXD4130GG) come with two noise reduction (NR) functions, one is space-based (2D-NR) and the other is time-based (3D-NR).

Excellent color reproduction under variety of light sources [1,800K to 10,500K]

The "Effio-E" (CXD4127GG) includes OSD (on-screen display) functions that allow camera settings to be made using the display. This function provides preset menus in eight languages (English, French, German, Spanish, Portuguese, Chinese, Russian, and Japanese) and allows camera settings to be made easily without using an external microcontroller.

The ATR (Adaptive Tone Reproduction) function provides gradation compensation to improve the contrast of subjects whose gradation has been lost in cases where, for instance, both low-luminance areas and high-luminance areas exist in the same picture.
The ATR function improves the visibility of the entire picture by providing the optimum gradation compensation for the image in one field based on the luminance information.